International Management

Exercise: Describing and Justifying a Sampling Approach – Non-probability Sampling

 

Choose one of the following questions. Describe and discuss the sampling approach you would use to undertake

case study research to address the question.

 

1. How millennials deal with conflict and stress in the workplace? OR

2. How MNC (multinational corporation) subsidiaries move up the corporate value chain for survival?

Assumptions: The researcher is an MSc IM/SIPM/HRM student at NUI Galway and has 6 months to complete

the research project as a dissertation in part fulfilment of their master’s programme. There are, therefore, time

and financial constraints. You can assume the researcher is using a case study research design as they want an

in-depth analysis.

 

In discussing the sampling approach you must address the following:

• How you would choose the case(s) and participants for data collection?

• Why you would take this approach? (i.e. justify your approach)

• What might be the potential limitation(s) of your approach?

There is no right or wrong answers in this exercise. In other words, the approach you take can be very different

to someone else’s but it is important that you are able to describe in detail the approach and explain why you

would use that approach. It’s also important to recognise and identify potential limitations with the approach as

no research is perfect.

 

Format: Document, 1.5 line spacing, approx. 1 to 2 pages (excluding cover page, references), Harvard Style

Referencing, formal academic writing style.

 

Due Date: 4th Dec, 5pm (end of week 10)

 

 

Marking Criteria:

 

1. The extent to which there is a clear and thought-through description of your chosen sampling approach (how you would choose the case(s) and participants).

a. Pass (=/+40%): describes a sampling approach that displays a grasp of sampling in qualitative research

b. …